Inspired by Shakespeare's heroine,
and armed with her Fragrance, Juliette has never waited for anyone to tell her what to do.
She chooses her fragrance the way she chooses her life: freely. Sometimes radiant, sometimes provocative. Always with character. For twenty years, we have been creating fragrances for women who would rather express their personality than follow trends. We take perfumery very seriously. Conventions, much less so. Because a fragrance doesn’t need an occasion to exist. All it needs is a woman who decides to wear it.
Power
Power is woven into the very fabric of the brand, embedded in its name and expressed through every creation. Each fragrance is designed as a weapon of seduction: invisible, yet undeniably powerful.
Feminity
Juliette has a gun expresses a new kind of feminity: freer, complex and multifaceted.Each creation reveals a new portrait of a woman, far from the conventions of perfumery and the industry.
Irreverence
Defy convention. Rewrite the rules. Surprise. Daring, has defined the brand and its creator since day one.
A PORTRAIT OF A WOMAN IN ALL HER CONTRADICTIONS
What does it mean to be a woman today?
For two decades, Juliette has a gun has explored the many dimensions of femininity through fragrance, storytelling and a creative vision that has never lost its edge.
Each creation is a chapter, and each fragrance captures a different mood. Together, they tell a compelling, ever-evolving story of modern femininity.
ROMANO RICCI —
FOUNDER
A VISION DRIVEN BY AUDACITY
Twenty years ago, Romano Ricci had a vision: not simply to create a perfume house, but to rewrite the rules of the industry and place a woman, in all her complexity, at its very heart.
Driven by audacity and an uncompromising belief in authenticity, he launched Juliette has a gun in 2006. From the very beginning, the house carved out a space entirely its own — between high fashion and irreverence, sensuality and wit, classic French perfumery and modern freedom.
20 FRAGRANCES, 20 CHAPTERS, 1 STORY
20 FRAGRANCES, 20 CHAPTERS, 1 STORY
THE MOST EXCITING CHAPTER
HAS ALWAYS BEEN THE NEXT ONE
This anniversary is not a moment to look back. It is a moment to look forward, with twenty years of knowledge, creativity and conviction behind us.
THE MOST EXCITING CHAPTER HAS ALWAYS BEEN THE NEXT ONE
This anniversary is not a moment to look back. It is a moment to look forward, with twenty years of knowledge, creativity and conviction behind us.