NoT A PERFUME
Clean, Pure, Unique
In 2010, Not a Perfume brought a differentiated point of view and discussion to the perfumer table, offering a new approach to classic perfumery. It quickly became our bestseller and the perfume that made us known, driving the brand’s recognition and growth.
It was created to stand out and for it to win over customer’s hearts and minds it needed to deliver on its promises. In 2010 we produced 2500 bottles. Fast forward to 2024, someone purchases a bottle every 70 secondes … We will let you solve this equation. It is a scent that is vouched by thousands of everyday wearers across the world
Not an anniversary
To celebrate our bestseller 15 years old anniversary, we though about our absolute fans.
And guess what? Not a Perfume is now available in 200ml.


The name
NoT A PERFUME
The product’s name is very playful and unforgettable. It’s catchy and it probably helps trigger some of its attraction. It adds an element of curiosity. People come to fragrance stores looking for Not a perfume – Ironic!
Another fun part of the name is the mystery it entertains when you talk about it:
Q: What’s your perfume?
A: It’s Not a perfume
What does it
SMELL LIKE
Nothing and everything all at once. Not a perfume has a kind of transparent musky, amber, animalic, soft, clean and slightly sweet scent. The thing about NOT A PERFUME is that it wears differently on everyone.
You know that clean, fresh, kind of comforting smell of skin? That’s Not a Perfume. Think pheromones gone wild. Skin but better.


What does it
SMELL LIKE
Nothing and everything all at once. NOT A PERFUME has a kind of transparent musky, amber, animalic, soft, clean and slightly sweet scent. The thing about NOT A PERFUME is that it wears differently on everyone.
You know that clean, fresh, kind of comforting smell of skin? That’s Not a Perfume. Think pheromones gone wild. Skin but better.

CETALoX
A formula, C16 H28 O. Cetalox is produced synthetically. Developed by Firmenich in the 1950’s to replace Ambergris, a very rare natural secretion of whales, Cetalox comes in the form of white crystals.
Its complex structure is known to exhale musky, woody and animalistic tonalities. A sensuality which evokes the smell of the skin.
« If there is something in common between all my creations, it would be the presence of an ingredient that I particularly enjoy working with: cétalox. I use this molecular ingredient to add lift to a formula, because it has this woody finesse and inimitable musky. Over the time, it has become like a signature to my creations. »

Wearing
Not a PErfumE
The perception of Not a perfume lives up to the ambition of the reactions it triggers. Over the years, there has been a great discussion going on around this scent. It works towards your skin chemistry. Its easy to wear, its endlessly versatile and it has the ability to make you feel polished with zero effort. It is an addictive skin scent.
YOUR TURN!

Wearing
Not a PErfumE
The perception of Not a perfume lives up to the ambition of the reactions it triggers. Over the years, there has been a great discussion going on around this scent. It works towards your skin chemistry. Its easy to wear, its endlessly versatile and it has the ability to make you feel polished with zero effort. It is an addictive skin scent.

Layering
Not a PErfumE
If desired, layer with other fragrances. Not a Perfume is versatile and can serve as a base layer, enhancing and smoothing out other scents without clashing. Layering Not a Perfume can enhance its longevity and create a unique, personalized fragrance profile. it’s a great fragrance booster!
Step-by-step
01.
Start by applying Not a perfume directly to your pulse points as the initial layer. Its single-note composition of Cetalox makes it an excellent base that can blend seamlessly with other fragrances.
02.
Allow it to settle for a few minutes.
03.
Lightly spray the complementary fragrance over the same areas or nearby. Not a perfume will blend and enhance other fragrances without overpowering it.
Discover our best options for layering
Not a CollEction
Created in 2019, Not a collection is the cosmetic line of the emblematic Not a perfume scent.
Because you can't get enough of your favorite not a perfume scent. We have added a new essential to our collection! One to layer all over your skin...


Not a CollEction
Created in 2019, NOT A COLLECTION is the cosmetic line of the emblematic « Not a perfume » scent.
Because you can't get enough of your favorite not a perfume scent. We have added a new essential to our collection! One to layer all over your skin...