ROMANO RICCI

PRIX SPECIAL DU BOARD (FIFI AWARDS)

How come your fate, your genes or whatever name you want to put on, can catch you up and make you become what you were meant to be. It’s a story of style, perfume and family ties.

The first passion of Romano Ricci was speed sports, he put time and motivation in becoming a race driver, racing in famous contests like “Les 24h du Mans”. But his heart was also belonging to another world.

Initiated to fashion by his great grandmother Nina and to perfumery by his grandfather Robert (creator of the famous « L’air du temps »), Romano has been surrounded by fashion and creation since childhood. Grateful to his family heritage, Romano Ricci also wanted to prove he could succeed by himself and express his own universe. He apprenticed in the perfumery world for 4 years, learning amongst the greatest, and then persuaded Francis Kurkdjian, the master of perfumery, to work with him. Then everything went along.

He launched “Juliette has a gun” in December 2006, an original brand dedicated to women, willing to open a new type of elegance in the niche perfumery world.
In the creator’s mind, the innocent Juliet of Shakespeare is transposed to the 21st century with a gun… Metaphor for the perfume, weapon of seduction, or simple accessory of bluff, the “Gun” essentially symbolizes the liberation of women towards men…and sometimes with an aftertaste of revenge…
The creative Romano Ricci runs the “Maison Juliette has a gun” personally, designing products and fragrances himself.
Tradition with a zest of provocation, Romano is restoring perfumes to what they should always be: emblems of style and originality.

In May 2011, the French Fragrance Foundation has honored Romano Ricci with the "Special Prize of the Board" at "Les Parfums 2011" (FiFi Awards).
The "Special Prize of the Board" is voted on by the Foundation’s Board of Directors and is presented to an individual who has brought special ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry in general.
A nice recognition of a professional jury that encourages Romano Ricci to pursue his quest of women’s seduction.

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